Asos Marketplace

by Lulu Hamissou | May 18, 2013

Grey Parachutes' e-store within Asos Marketplace has finally launched!  The idea behind the marketplace boutiques is to expose the shopper to a 'real' shopping experience with independent boutiques hand-picked by Asos.  In order to create a 'real' experience, boutiques are encouraged to photograph items on a model and in natural lighting, in stead of studio lighting, this way the consumer gets a realistic expectation of the item they are to receive.  

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